Effective Date: April 2025

The website [www.eFinancialCity.com] (hereinafter referred to as the “Website”) is owned and operated by Mekay Consultants Group, a company duly incorporated under the provisions of the Companies Act, 2013, having its registered office at 217, Pkt-2, Paschim Puri, New Delhi-110063.

This Privacy Policy (“Policy”) explains how eFinancialCity (referred to as “we”, “our” or “us”) collects, uses, stores, shares and protects your personal and sensitive information when you use our mobile application or services (hereinafter referred to as “App”). The terms “you” and “your” refer to any individual accessing or using the App, whether or not registered with us.

This Policy is an integral part of our Terms and Conditions. Any capitalised terms used but not defined herein shall carry the meaning assigned to them in our Terms of Use.

By accessing, registering or using our App, you acknowledge and accept the terms of this Privacy Policy. You further consent to the collection, processing, retention and disclosure of your personal information as laid out in this Policy. If you do not agree with the terms, we advise you to refrain from using the App.

We reserve the right to change, update or modify this Policy at any time without prior notice. The revised version will become effective as per Clause 10 of this Policy.

1. Information Collected

We collect information from you to deliver our services efficiently, verify your identity, ensure regulatory compliance and improve your experience on the App.

1.1 Mandatory Personal Information

When you register on the App, we collect certain mandatory information such as:

  • Full name
  • Date of birth
  • Mobile number
  • Email address
  • Permanent and current residential address
  • PAN (Permanent Account Number)
  • Occupation, company name and income details

This data helps us:

  • Authenticate your identity
  • Evaluate your eligibility for availing services such as credit or loans
  • Prevent fraudulent or unlawful activities

Such evaluations may include the use of proprietary technology or rules defined by us, our financial institution partners or both.

1.2 Identity and Security Information

We may collect:

  • Information related to your gender, marital status and age
  • Login credentials including usernames and passwords you use to access our App
  • Security verification details like OTPs and biometric data (where applicable)

This is to ensure secure access and to protect your account from misuse.

1.3 Additional Voluntary Information

After registration, you may voluntarily provide additional information from time to time to access more services. This information will only be collected with your explicit consent and may include:

  • Employment proof
  • Bank statements
  • Aadhaar or voter ID
  • Details of financial transactions or assets

1.4 Automatic Information Collection

We may collect certain non-personal and technical information automatically during your use of the App. This includes:

  • IP address of your device
  • Type and model of the device used
  • Operating system details
  • Standard mobile network or internet logs
  • Tracking information related to your usage pattern within the App
  • Cookies or similar technologies that capture session and usage data

This data helps us analyze user behavior and improve the performance and safety of our App.

1.5 Third-Party Data Access

If you link your eFinancialCity account to any third-party platforms (such as Facebook, Twitter, LinkedIn) or financial services (such as credit bureaus or bank accounts), we may access information shared by such platforms based on your settings and consent. You agree that such shared data may be collected, stored and used by us to enhance your experience or for verifying your profile.

2. Use of Collected Information

The information collected is used for the following purposes:

  • To create and maintain your account on eFinancialCity
  • To verify your identity and assess your eligibility for financial services
  • To process applications for loans, credit or other services offered
  • To ensure compliance with regulatory and legal obligations
  • To communicate important notices, offers and updates
  • To improve and customise user experience and platform performance
  • To investigate and prevent suspicious or unlawful activities

We will not use your personal information for any purpose other than those mentioned above unless required by law or explicitly authorised by you.

3. Sharing and Disclosure of Information

Your information may be shared under the following conditions:

  • With banks, NBFCs and lending partners for assessing your eligibility and processing loans
  • With third-party service providers who assist us in verification, data analysis, customer service, etc.
  • With regulators or government authorities when legally required
  • With auditors or legal advisors for compliance and dispute resolution

We ensure that any such disclosure is done with strict confidentiality and only to the extent necessary.

4. Storage and Retention

Your data will be stored securely in encrypted form in servers located within India or as permitted under Indian law. We retain your information only for as long as is required for the purposes mentioned above or as required under applicable law.

5. User Rights and Controls

You have the right to:

  • Review and correct your personal information
  • Withdraw consent for processing certain data
  • Request deletion of your account (subject to legal obligations)

To exercise any of the above rights, you may contact our Grievance Officer as detailed below.

6. Data Security

We implement standard security protocols and practices such as SSL encryption, firewalls and secure access controls to protect your data. However, we are not liable for any breach caused due to unauthorised access despite our best efforts.

7. Children’s Privacy

Our App/Website is not meant for individuals below the age of 18. We do not knowingly collect information from minors.

8. Grievance Redressal

In case of complaints, concerns or questions regarding this Privacy Policy, you may write to our Grievance Officer at:

Name: Mr. Manish Mehta
Email: [email protected]
Phone: +91-9810725522 / +91-7835084159

9. Governing Law

This Privacy Policy is governed by and shall be construed in accordance with the laws of India. All disputes shall be subject to the jurisdiction of courts located in NEW DELHI, India.

10. Updates to the Policy

We may revise this Policy from time to time. Updated versions will be notified via the App or through other appropriate means. Continued use of the App post such updates will be deemed as acceptance of the revised terms.